Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic
The aim of this study is to investigate the impact of organizational citizenship behavior and its dimensions on customer-based brand equity Nakiri and the moderating effect of Islamic work ethics on the above-mentioned relationship in the hotel industry.In terms of the purpose of this study, it is applied in nature and the researchers adopted the d