EXPLORING THE IMPACT OF DIFFERENT DIMENSIONS OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMER-BASED BRAND EQUITY IN THE HOTEL INDUSTRY: THE MODERATOR ROLE OF ISLAMIC WORK ETHIC

Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic

The aim of this study is to investigate the impact of organizational citizenship behavior and its dimensions on customer-based brand equity Nakiri and the moderating effect of Islamic work ethics on the above-mentioned relationship in the hotel industry.In terms of the purpose of this study, it is applied in nature and the researchers adopted the d

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The Role of Water Supply in the Architecture of Safavid Royal Mansions (Chehelsotoon Mansion) Architecture with an Emphasis on the Role of Water a d Nature

In this paper, the present researchers tried to review the elements and components existing between the Safavid era and the principles and architectural techniques of that period; in this sense, purity and cleanliness are also introduced along with the concepts of hidden aspects and finding the water architecture.However, in order to solve the crit

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